The shop before my decor.
The shop before my decor.
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Haremlique designs
Haremlique designs

The store's signature product is its Ottoman engraving-inspired fabrics. For the flagship store, I wanted the window to represent a three-dimensional Haremlique world made of the same-style engravings.

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Beginning work on the drawings.
Beginning work on the drawings.

To create a three-dimensional world seemingly made of two-dimensional engravings, I had to draw every element of the house, from every visible angle and then blow each drawing up to life-size. Any parts of the set that would be articulated needed to be drawn in separate pieces.

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Visual showing Ottoman coffee hour.
Visual showing Ottoman coffee hour.

I needed to showcase the store's main products list in my Haremlique world, so I needed to include representations of coffee and tea service, homeware, the bedroom and bathroom, along with day-to-day household items.

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A 3D max visual of one window.
A 3D max visual of one window.

As this visual shows, space in the window was very tight so I needed to design the sets using a lot of trompe l'oeil to create a sense of depth and three dimensionality.

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Beginning to install the sets.
Beginning to install the sets.

Building each set took hours of work, and I had to be present the whole time to correct or fill in any missing parts by hand.

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The mechanical baby.
The mechanical baby.

All the characters including the dog were mechanised, so the baby played peek-a-boo in and out of his cot, the ladies drank coffee, the servant bowed, the lady in the bath kicked her leg and winked, and the dog played with the servant's washing.

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View of the store's side window.
View of the store's side window.

The bathroom set, complete with a winking lady kicking bubbles in the air, revolved slowly; on the other side was a large opulently dressed bed. The mechanical dog wagged its tail and pulled at the shawl the servant was trying to fold.

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Ottoman ladies drinking coffee.
Ottoman ladies drinking coffee.

The mechanical ladies' slowly raise their coffee cups up and down in front of a window overlooking an Ottoman water fountain engraving.

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The Haremlique shop entrance.
The Haremlique shop entrance.

In the left-side window, the servant bows from the doorway surrounded by his shelves of Turkish coffee, as the Ottoman ladies in the right-hand window enjoy their afternoon coffee.

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'Haremlique' window display 2012

'Haremlique' is a chain of shops specialising in high-end luxury home and clothing items designed with an Ottoman touch.  When they opened their new flagship store, they wanted to create a window display that would reflect their concept in an eye-catching way.  Inspired by their Ottoman engraving fabrics, I developed the concept of automated life-size engraving figures, living in a fantasy three-dimensional Ottoman engraving home.

The store's signature product is its Ottoman engraving-inspired fabrics.  For the flagship store, I wanted the window to represent a three-dimensional Haremlique  world made of the same-style engravings.

To create this three-dimensional world seemingly made of two-dimensional engravings, I had to draw every element of the house and its occupants, from every visible angle and then blow each drawing up to life-size.  Any parts of the set that would be articulated needed to be drawn in separate pieces.

I needed to showcase the store's main products list in my Haremlique world, so I needed to include representations of coffee and tea service, homeware, the bedroom and bathroom, along with day-to-day household items.

3D Max rendering showing the limited space available for my revolving sets.

Building the sets.

One of the mechanised figures was this life-size baby who played peek-a-boo from his cot.

A view of the shop window.

Detail from the set of the Ottoman ladies drinking coffee.

A view of the shop entrance.